Bridgend agency Rha Marketing launches Rha Labs and ships ZenBrew, a custom AI CRM
Bridgend based Rha Marketing has opened a product arm, Rha Labs, that turns recurring client problems into shipped AI tools. Its first live product is ZenBrew, a bespoke AI powered CRM. ZenBrew handles personalised outreach, builds audiences from ad clicks and website traffic and scores leads for sales teams.
Key points
- The build removed around 30 hours of admin a week for one client.
- Rha Labs says a first working version usually ships in 4 to 8 weeks after a two week discovery sprint.
- Clients own the data, the automations and the AI layer rather than paying per seat.
- The development on the record is the Rha Marketing launch, reported by Rha Marketing.
What's happening
Internal AI agents are in build alongside smaller SaaS experiments in research.
On the detail released so far, Rha Marketing is the only publisher on the record, the activity sits in South Wales.
No funding figure, timescale or headcount has been published alongside the announcement, so the scale of the work cannot yet be measured from the reporting itself.
The account is carried by Rha Marketing, which has not named the delivery partners, suppliers or funders involved.
In their words
“Rha Labs is where we turn client patterns into shipped products. AI-powered CRMs, custom agents and internal tools, built from real engagements, tested in production, then rolled out.”
Why it matters in Wales
For South Wales the substance of the Rha Marketing launch sits in industrial automation, where Welsh manufacturing sites are usually the branch operation rather than the head office, so the question is whether the higher value engineering roles are placed here too.
No figure has been disclosed alongside the Rha Marketing launch, so the measure that counts in South Wales is recorded activity: industrial automation showing up in hiring, contracts or published outcomes rather than in further announcements.
Because the Rha Marketing launch is anchored in South Wales, the open question is replication. One strong location does not close a national gap in industrial automation on its own.
Within startups, the Rha Marketing launch should be read against what the rest of the UK already has in place, because Welsh organisations compete for the same funding, the same suppliers and the same shortage of experienced AI staff.
What we're watching
- •Delivery updates published by Rha Marketing on the work described.
- •What Rha Labs confirms about its own role and contribution.
- •Whether the same provision appears outside South Wales.
- •Measured industrial automation outcomes reported in South Wales.
- •Follow up reporting from Rha Marketing that adds figures, named partners or dates.
Original source: Rha Marketing · 12 August 2026